About Skicka Blommor Direkt

Skicka Blommor Direkt is Sweden's most comprehensive flower delivery comparison site. We help thousands of Swedes every month find the perfect flower delivery service for birthdays, anniversaries, weddings, funerals, and everyday occasions. Our mission is simple: make it easy to send beautiful flowers anywhere in Sweden.

Founded by a team of flower enthusiasts and consumer advocates, we saw a gap in the Swedish market for truly independent, expert-driven flower delivery reviews. Too many comparison sites simply list services without testing them. We do things differently.

How We Test – Our Methodology

Every flower delivery service on our site has been personally tested by our review team. We don't rely on press releases or marketing materials – we order real flowers, pay full price, and evaluate the entire customer journey from start to finish.

Step 1: Anonymous Ordering

We place orders anonymously, just like any regular customer. We test the website or app usability, payment options (including Swish and Klarna), and how easy it is to find the right bouquet for different occasions and budgets.

Step 2: Delivery Assessment

We evaluate delivery speed, accuracy, and reliability. Does the bouquet arrive on time? Is the delivery person professional? Is the packaging protective enough? We test same-day delivery, scheduled delivery, and express options where available.

Step 3: Quality Evaluation

When the flowers arrive, our team photographs them and assesses freshness, arrangement quality, color vibrancy, and whether the bouquet matches what was shown on the website. We check stem length, bloom openness, and overall presentation. We also monitor how long the flowers last – our target is at least 7 days.

Step 4: Customer Service Testing

We contact customer service with questions and, occasionally, complaints. We evaluate response time, helpfulness, and resolution quality. We test phone, email, and chat support channels where available.

Step 5: Price-Value Analysis

We compare the total cost (bouquet + delivery + any extras) against the quality received. We calculate a value score that considers freshness, size, arrangement skill, and presentation relative to the price paid.

Step 6: Repeat Testing

We don't just order once. We test each service multiple times across different seasons and occasions to ensure consistency. Our ratings reflect long-term performance, not a single lucky (or unlucky) order.

Our Rating System

Each service receives a rating from 1.0 to 5.0 based on six weighted criteria: Bouquet Quality (25%), Delivery Reliability (20%), Value for Money (20%), Website Experience (15%), Customer Service (10%), and Selection Range (10%). Our ratings are updated quarterly based on new test orders.

Editorial Independence

While we participate in affiliate programs and may earn commissions from purchases made through our links, this never influences our ratings or recommendations. Services cannot pay for higher ratings or preferential placement. Our editorial team operates independently from our commercial partnerships.

Contact Us

Have questions about our methodology, want to suggest a service for review, or need help choosing the right flower delivery? Reach out to us at info@skickablommordirekt.com. We typically respond within 24 hours on weekdays.