Euroflorist Review 2026: Best in Test

Euroflorist – Sweden's Most Popular Flower Delivery

Euroflorist was founded in 1982 in Malmö with the vision of making it easy to send flowers to loved ones, regardless of distance. Since then, the company has grown from a small local player to Sweden's largest and most well-known flower delivery service. With over 750 affiliated florists in Sweden and a global network of 54,000 florists in 140 countries, Euroflorist is today the dominant player in the Swedish market.

What makes Euroflorist unique is the combination of broad availability and personal service. Each bouquet is created by a local florist near the recipient, meaning the flowers are fresh and delivery is quick. The company has invested heavily in its digital platform and today offers a modern website and app that make it easy to order flowers from your phone.

The Ordering Experience

Ordering from Euroflorist is a smooth process. The website is well-organized with clear categories – from birthday flowers and thank-you flowers to romantic bouquets and sympathy arrangements. Each bouquet is shown with clear images and descriptions, including information about which flowers are included. Payment can be made via card, Swish, Klarna, or invoice, providing flexibility for different preferences.

A nice detail is that every order includes a complimentary package of chocolate, adding an extra touch to the gift without you having to think about it. You can also add a personal card with your message that's delivered with the bouquet.

Bouquet Quality and Selection

Euroflorist's selection ranges from simple bouquets at 149 SEK to more exclusive arrangements for up to 699 SEK. The wide price range makes it possible to find something beautiful regardless of budget. Quality is generally high, although it can vary slightly depending on which local florist creates the bouquet. The company's 7-day freshness guarantee provides reassurance – if the flowers don't stay fresh, a replacement is offered.

The selection includes classic rose bouquets, mixed seasonal bouquets, tulips, sunflowers, and more specialized arrangements. During holidays like Valentine's Day, Mother's Day, and Christmas, the selection expands with themed options. Dried flowers and potted plants are also available in limited supply.

The Delivery Experience

Euroflorist's delivery works by having a local florist near the recipient create and personally deliver the bouquet. Order before 12:30 on weekdays for same-day delivery. On Saturdays, the cutoff is 10:00. The delivery fee is 119 SEK per order, but with the Delivery Pass (129 SEK for 6 months), you skip the delivery fee entirely, which pays for itself by the second order.

Delivery tracking is available via the app and website, and you receive confirmation when the bouquet has been delivered. For any issues, customer service is available by phone and email on weekdays 09–17 and Saturdays 10–14.

Pricing Compared to Competitors

In our price test, Euroflorist landed in the mid-range segment. Bouquets start from 149 SEK (cheaper than Interflora and Mazzo but more expensive than Blomsterlandet) and the 119 SEK delivery fee is reasonable. The Delivery Pass makes it the most economical option for regular orderers. Compared to Interflora's 169 SEK delivery fee and Mazzo's premium pricing, Euroflorist offers the best value for money.

Who Is Euroflorist Best For?

Euroflorist is the best choice for anyone seeking reliable and affordable everyday flower delivery. With Sweden's broadest network, fast delivery, and included chocolate, you get a complete package that works for most occasions. It's especially good for last-minute orders thanks to same-day delivery and for international deliveries thanks to the global network.

Conclusion and Rating

We give Euroflorist a rating of 4.6 out of 5 – a well-deserved top score. The large network, competitive prices, fast delivery, and included chocolate make it our top-recommended flower delivery service in Sweden. The only deductions are for the varying quality between florists and the lack of express delivery. For the vast majority of occasions, Euroflorist is the safe choice.