Save Money on Flowers – Best Tips

Flowers are one of the most universal ways to show appreciation, but prices can vary by hundreds of kronor depending on where you shop, when you order, and which add-ons you choose. The good news: with a little planning and the right strategy, you can save 30–60 % on every order without sacrificing quality. This guide brings together the best tips for keeping flower costs down — whether for a spontaneous congratulations bouquet or the most important gift of the year.

Why do flower prices vary so much?

The price you see at checkout is the result of a long supply chain: growers (usually in the Netherlands, Kenya or Colombia), importer, wholesaler, florist, and finally the delivery service. Each link takes its margin, and the florist may add another 40–80 % for design and expertise. Delivery services like Interflora and Euroflorist also work with local florist partners who take a commission, pushing prices higher than buying directly in a shop.

Season and supply play a large role too. Roses are grown year-round but are cheaper in summer when competition increases. Tulips and peonies have short seasons and spike in price outside them. The logistics cost of fast delivery — especially same-day express — is passed straight on to the customer.

Avoid the peaks: holidays and calendar dates to plan around

Nothing drives up flower prices as quickly as a red-letter day on the calendar. During peak periods prices can be 2–3 times higher than normal, and stock runs out fast.

The most expensive periods to avoid (or prepare for)

• Valentine's Day (14 February) — the most expensive flower day of the year. Red roses can cost 50–100 SEK extra per stem. Order at least 5–7 days in advance to get the regular price.
• Mother's Day (last Sunday in May) — second most expensive. Volumes are enormous and florists run overtime. Pre-book 1–2 weeks ahead for the best price.
• Christmas and New Year (24–31 December) — premium pricing on amaryllis, Christmas roses and arrangements. Delivery slots fill up fast and express surcharges kick in.
• Graduation week and end of school (May–June) — high local demand, extra pressure on white and pastel flowers.
• Easter and All Saints' Day — mid-sized peaks, 20–40 % more expensive than weekday pricing.

Tip: If you must buy during a peak — switch flowers. Choose a seasonal bloom that isn't synonymous with the occasion (e.g. sunflowers instead of roses on Valentine's Day) and often save 40–60 SEK per bouquet.

Book in advance — an easy saving

Same-day delivery is convenient but expensive. Most Swedish online flower shops add an express surcharge of 49–99 SEK for same-day or next-day delivery. Choose a delivery date 3–5 days out and the surcharge disappears entirely.

Euroflorist offers a Delivery Pass for 129 SEK for six months — unlimited free shipping during that period. If you order flowers four or more times per half-year the pass pays for itself on the fourth order. Interflora's standard delivery starts at 79 SEK, which adds up quickly if you don't plan. Mazzo charges around 69 SEK for delivery. Blomsterlandet offers free in-store pickup at its physical locations, meaning you can avoid delivery costs altogether.

The cheapest delivery days

• Tuesday to Thursday — generally the lowest shipping costs and the best chance that florists have a full stock of seasonal flowers.
• Friday and Saturday — often a premium of 20–30 SEK added by several providers, plus Sunday delivery is rarely offered.
• Monday — mixed availability after the weekend rush; choose Tuesday instead if possible.

Match your flower choice to the season

One of the most effective money-saving tips is to buy flowers that are in season. Seasonal flowers are cheaper for a simple reason: they are grown closer to home, transport costs are lower, and supply is abundant. They also last longer because they haven't spent days in a refrigerated container.

• Tulips (March–May) — 35–55 SEK per bunch at ICA or Coop, compared with 80–120 SEK out of season online.
• Peonies (May–June) — in season the price is roughly half that of imported peonies in October.
• Sunflowers (July–September) — one of the cheapest cut flowers in season, 39–59 SEK per bunch.
• Roses (year-round, cheapest June–August) — summer roses from Swedish and European growers are 15–25 SEK cheaper per stem.
• Chrysanthemums and dahlias (September–October) — robust and affordable autumn options.

Asking the florist for "this week's seasonal bouquet" instead of specifying a flower often gives 20–30 % off, with equally beautiful results.

Subscriptions and loyalty discounts

If you buy flowers regularly, subscriptions are one of the best ways to save. Bloomon and Mazzo both offer subscription services where you get 10–20 % off compared with one-off purchases, and delivery is usually included or heavily discounted.

A Mazzo subscription can lower the price of a standard bouquet from around 299 SEK to 239–249 SEK — a saving of 50–60 SEK per delivery. Bloomon has similar structures and also allows pauses at no charge when you are travelling.

First-order deals and promo codes

• First-purchase codes: most delivery services offer 10–20 % off your first order. Search for active codes before you pay.
• Apollo and Klarna checkout sometimes offer 50–100 SEK off flower orders as part of their promotions for bank customers.
• Cashback via Payback or Refunder can return 3–8 % on flower purchases — not dramatic but adds up over time.
• Newsletter sign-up usually triggers a welcome code immediately; unsubscribe afterwards if you prefer.

Grocery stores — an underestimated option

ICA, Coop and Lidl sell flowers at prices that are often 40–60 % lower than online florists. A bunch of tulips that costs 89–129 SEK at an online shop can be found for 35–55 SEK at ICA Maxi or Coop Forum. Lidl and Aldi also run regular specials where you can find rose bouquets for 49–69 SEK.

The downsides are limited selection, no customisation and sometimes shorter vase life. But for everyday flowers or a spontaneous gesture, the grocery store is hard to beat. Mathem delivers flowers from florists as part of its grocery delivery service — a convenient way to combine orders and avoid a separate delivery fee.

Skip the extras and choose smart presentation

Online florists are skilled at offering add-ons that raise order value: box of chocolates (+49–89 SEK), vase (+69–149 SEK), balloons (+39–79 SEK), and luxury gift wrapping (+29–59 SEK). The vast majority of these are not needed for the bouquet to make an impression.

• Skip the vase: most recipients already own vases, and a simple bunch wrapped in paper looks just as professional.
• Choose the standard card instead of an upgraded one: the difference costs 15–30 SEK and is barely noticeable.
• Premium glass and exclusive wrapping are high-margin soft products — skip them.
• Buy chocolate separately in a shop if you want a combo gift — you get more for your money.

A clean bouquet without add-ons often looks more elegant than one surrounded by extra products — and it is easier to transport.

Local pickup and DIY bouquets

In-store pickup is the single biggest saving on delivery cost: zero kronor in shipping. Blomsterlandet has over 100 stores across Sweden and offers free pickup. Many local florists accept phone orders for pickup with no delivery surcharge.

DIY bouquets from a market stall or a florist selling loose stems can be 50–70 % cheaper per stem than a pre-made online bouquet. Buy an odd number of stems (5, 7, 9) — it looks more professional — and ask staff which flowers work well together.

Your consumer rights — complaints and refunds

Sometimes flowers arrive in a state that does not match what was promised: wilted buds, wrong colour or broken stems. Under the Swedish Consumer Sales Act (konsumentköplagen) you are entitled to remedy, re-delivery or a price reduction if the goods are faulty.

How to complain effectively

1. Photograph the bouquet as soon as you unpack it — the timestamp is your evidence.
2. Contact customer service within 24 hours — flowers are perishable and a late complaint makes the case harder.
3. Describe the fault concretely: "three out of five roses are wilted", not "the flowers were bad".
4. Request re-delivery first — for occasions with a fixed date this is usually the fastest solution.
5. Demand a full refund if the delivery service cannot remedy the fault in time.

Always save your order confirmation and payment receipt. Without them it is difficult to enforce your right to compensation.

Budget vs. occasion — when is it worth spending more?

Not every flower purchase needs to be maximally optimised. There are times when a more expensive bouquet is genuinely the right choice:

• Weddings and funerals — quality and presentation are critical; choose an established florist with a guarantee.
• Mother's Day gift from the whole family — pool resources for a truly impressive bouquet rather than everyone buying something small.
• A reconciliation gift or major milestone — an extra investment here delivers proportionally greater impact.

For everyday appreciation, spontaneous "thinking of you" gestures and office decoration, the budget options are perfectly adequate. A fresh bunch of tulips for 45 SEK from ICA brings exactly as much joy as a designed online bouquet for 299 SEK.

Summary

Saving money on flowers is more about timing and choices than about compromising on quality. The most important tips: order at least five days in advance to avoid express fees, steer clear of peaks like Valentine's Day and Mother's Day if you can — or switch to a seasonal flower instead. Choose Tuesday to Thursday as your delivery day. Use the Euroflorist Delivery Pass if you order frequently. Buy seasonal flowers such as tulips in spring and sunflowers in summer. Skip the add-ons — the vase, the chocolates and the balloons push up the price without improving the experience. And don't forget the grocery store: for everyday flowers, ICA and Lidl almost always beat online prices. Follow these tips and you can easily save 200–400 SEK a year on flower purchases — enough to buy another three or four bouquets.