At a Glance
Best For
Flower lovers, subscriptions, modern arrangements
Price Range
249-699 kr
Delivery
Home delivery, Weekly/monthly subscription
Rating
4.4/5 – Very Good
Blombruket Overview: Modern and innovative flower delivery focused on subscriptions and sustainability.
Blombruket is one of Sweden's newer flower delivery services and has quickly built a loyal customer base through its subscription model and modern design. The company focuses on seasonal flowers, sustainability, and regular deliveries straight to your door.
Beyond classic bouquets, Blombruket also offers dried flowers and bespoke arrangements for weddings and events. All arrangements are designed by professional florists — ideal for anyone who wants fresh flowers at home year-round.
Perfect For
Regular Deliveries
The subscription model is perfect for anyone who wants fresh flowers at home every week without having to order manually.
Weddings and Events
Specialized wedding service with personal consultation makes Blombruket a top choice for wedding floristry.
Eco-Conscious
The sustainability focus with local growers and eco-friendly packaging appeals to the environmentally conscious flower buyer.
Gift Subscription
Give a subscription as a gift – the recipient gets fresh flowers for 3, 6, or 12 months.
Testing Results at a Glance
Blombruket – Modern Flower Delivery with Subscription
Blombruket launched in 2018 with a vision to modernize the Swedish flower industry. The founders, with backgrounds in design and e-commerce, realized there was no flower service that combined modern aesthetics, sustainability, and convenience. The subscription model became the core offering and has since grown to become one of Sweden's most appreciated flower delivery services.
With a Trustpilot rating of 4.5/5 and a rapidly growing customer base, Blombruket has proven there's a market for flower services that think differently. Their focus on seasonal flowers, local growers, and Scandinavian design has created a unique position that no other Swedish flower service matches.
The Subscription Service in Detail
Getting started with Blombruket's subscription is straightforward. Choose between three sizes (S for 249 SEK, M for 399 SEK, L for 549 SEK) and three delivery frequencies. The bouquet is designed by professional florists who prioritize the season's best flowers, meaning each delivery is unique. You can pause, change, or cancel anytime without commitment.
Delivery comes in specially designed, eco-friendly packaging that protects flowers during transport. A care guide accompanies each delivery with tips for extending flower life.
Dried Flowers – A Unique Offering
Blombruket has the broadest selection of dried flowers among Swedish flower services. The range includes everything from minimalist arrangements to large, dramatic bouquets. Dried flowers last 6-12 months, require no care, and can be shipped by mail throughout Sweden – an advantage for those outside the delivery area.
The Wedding Service
Blombruket's wedding service offers personal consultation with an experienced wedding florist. The service includes bridal bouquets, bridesmaid bouquets, corsages, table decorations, and ceremony arrangements. Sample bouquets can be ordered 2-3 months before the wedding. Prices are competitive compared to independent wedding florists.
Who Is Blombruket Best For?
Blombruket is ideal for design-conscious flower lovers who appreciate quality, sustainability, and convenience. The subscription model is perfect for the home or office, while the wedding service appeals to brides-to-be. The limited geographic coverage and lack of same-day delivery make it less suitable for spontaneous gifts.
Final Rating
Blombruket receives 4.4 out of 5 in our test. Innovation, sustainability, and modern design carry heavy weight, but limited coverage and lack of same-day delivery lower the score. For those within the delivery area who appreciate the subscription model, it's an excellent choice.
Blombruket: Pros & Cons
✅ Pros
- Innovative subscription model: Choose weekly, bi-weekly, or monthly delivery of fresh flowers – automatic and convenient straight to your door.
- Sustainability focus: Uses seasonal flowers from local growers and eco-friendly packaging – Sweden's most sustainable flower service.
- Modern, beautiful design: Bouquets designed in modern Scandinavian style that look as good on Instagram as they do in reality.
- Unique dried flowers: Wide selection of beautiful dried bouquets that last for months – affordable and eco-friendly alternative.
- Professional wedding service: Specialized wedding floristry with personal consultation, sample bouquets, and complete event decor.
- High customer rating: 4.5/5 on Trustpilot with praise for quality, creativity, and customer service.
- Flexible subscriptions: Pause, modify, or cancel your subscription anytime without commitment or fees.
❌ Cons
- Limited geographic coverage: Delivery mainly to major cities and certain regions – not yet available throughout all of Sweden.
- No same-day delivery: Lacks the ability to deliver same-day – bouquets must be ordered at least 2 days in advance.
- Higher starting price: Bouquets start from 249 SEK – more expensive entry price than Euroflorist and Blomsterlandet.
- Limited one-time selection: Focus on subscriptions means one-time orders have a more limited selection.
- New player: Founded in 2018 – lacks the long experience and security that established services offer.
- No express delivery: Completely lacks express delivery, making it unsuitable for last-minute occasions.
How Blombruket Compares
vs. Euroflorist (Flower Delivery)
Compared to Euroflorist (149-699 kr)
vs. Interflora (Flower Delivery)
Compared to Interflora (199-999 kr)
Our Verdict: When to Choose Blombruket
Who is it for?
Flower lovers, subscriptions, modern arrangements