At a Glance
Best For
Budget-conscious, potted plants, local pickup
Price Range
99-499 kr
Delivery
Store pickup, Home delivery
Rating
3.9/5 – Good
Blomsterlandet Overview: Sweden's most budget-friendly flower option with nationwide physical stores since 1986.
Blomsterlandet is Sweden's largest garden and flower chain with physical stores nationwide since 1986. The combination of brick-and-mortar stores and online delivery makes them an affordable alternative for both pickup and home delivery.
The range extends beyond bouquets to potted plants, gardening goods, and seasonal items. For budget-conscious customers who want wide selection and the option to see flowers in person, Blomsterlandet is an obvious first pick.
Perfect For
Budget Flowers
With bouquets from 99 SEK and free in-store pickup, Blomsterlandet is the best choice for giving flowers without breaking the bank.
Potted Plants and Garden
Sweden's widest selection of potted plants and garden supplies makes Blomsterlandet more than just a flower service.
See and Choose In-Person
Physical stores give you the opportunity to see and feel the flowers before buying – perfect for those who want to choose themselves.
DIY Bouquets
Buy loose flowers and create your own bouquet – the cheapest and most personal option.
Testing Results at a Glance
Blomsterlandet – Sweden's Most Budget-Friendly Flower Option
Blomsterlandet was founded in 1986 and has grown to become Sweden's largest chain of flower shops with over 70 physical stores from Luleå to Malmö. Unlike pure online services like Euroflorist and Mazzo, Blomsterlandet is fundamentally a retail chain that also offers online ordering. This makes them unique among Swedish flower companies.
Blomsterlandet's strength lies in the combination of extremely low prices and physical presence. With bouquets from just 99 SEK and free in-store pickup, they offer by far the most economical option for flower buyers in Sweden.
In-Store Pickup vs Online Delivery
The most popular way to shop at Blomsterlandet is through in-store pickup. Order online and pick up for free at any store – you avoid the delivery fee and can see the flowers before taking them. Home delivery is offered in selected areas for 129 SEK, but delivery time is 1-3 business days, making it unsuitable for last-minute orders.
Selection and Pricing
Blomsterlandet's prices are unmatched. Bouquets start from 99 SEK – roughly half what Euroflorist charges for their cheapest bouquet. The wide price range up to 499 SEK covers most needs. But what truly sets Blomsterlandet apart is the selection of potted plants – Sweden's broadest with everything from orchids and monstera to olive trees and cactus collections.
The Garden Center
Each Blomsterlandet store functions as a full-service garden center with soil, pots, tools, fertilizer, and expert advice. This makes the stores a complete destination for anyone with a green thumb – not just for bouquet shopping.
Limitations for Online Orders
Blomsterlandet's online service is more limited than competitors. Same-day delivery is not offered online, the selection is narrower, and options for adding personal cards and accessories are limited. It's fundamentally a retail chain with online ordering as an addition, not a digital flower service.
Who Is Blomsterlandet Best For?
Blomsterlandet is the best choice for budget-conscious buyers, potted plant enthusiasts, and anyone who prefers to see and choose flowers in person. It's not the best choice for formal occasions, last-minute deliveries, or premium gifts – in those cases we recommend Interflora or Mazzo instead.
Final Rating
Blomsterlandet receives 3.9 out of 5. The unmatched prices and physical stores carry heavy weight, but the limited online experience and simpler arrangements lower the score. It fills an important niche for budget-conscious flower buyers and plant lovers.
Blomsterlandet: Pros & Cons
✅ Pros
- Sweden's lowest prices: Bouquets from just 99 SEK – no other service can match Blomsterlandet's prices for cut flowers.
- Nationwide physical stores: 70+ stores across all of Sweden where you can see, feel, and choose flowers in person.
- Largest selection of potted plants: Sweden's broadest range of potted plants, garden plants, and gardening accessories.
- In-store pickup option: Order online and pick up for free at any store – skip the delivery fee entirely.
- DIY options: Buy loose flowers and create your own bouquet – cheaper and more personal.
- Garden center: Complete garden center with soil, pots, tools, and expert advice on-site.
- Established since 1986: Nearly 40 years in business with strong brand recognition among Swedish consumers.
- Personal in-store advice: Knowledgeable staff who can give personal recommendations and care advice in person.
❌ Cons
- Simpler arrangements: Bouquets are functional but lack the design and aesthetics that premium services offer.
- Limited online delivery: Home delivery of bouquets is limited – many products require in-store pickup.
- No florist network: Lacks a network of florists who create and deliver bouquets personally like Euroflorist.
- Fewer delivery options: No same-day delivery online – in-store pickup or scheduled delivery required.
- Not for special occasions: Lacks premium options and luxury packaging suitable for formal or romantic occasions.
- Limited personal cards: Options for adding personal cards and messages are limited with online orders.
How Blomsterlandet Compares
vs. Euroflorist (Flower Delivery)
Compared to Euroflorist (149-699 kr)
vs. Interflora (Flower Delivery)
Compared to Interflora (199-999 kr)
Our Verdict: When to Choose Blomsterlandet
Who is it for?
Budget-conscious, potted plants, local pickup