At a Glance
Best For
Personal service, local florists, budget-friendly delivery
Price Range
295-799 kr
Delivery
Florist delivery within 24h
Rating
4.1/5 – Good
Florister i Sverige Overview: Collaboration between independent local florists with personal service and low delivery costs.
Florister i Sverige is a collaboration between 500+ independent flower shops across the country. The service combines the craftsmanship of a neighborhood florist with the convenience of a nationwide ordering platform.
With a delivery fee of just 95 SEK — Sweden's lowest — and personal service from local florists, it's an attractive choice for budget-conscious buyers and regular orderers who value genuine craftsmanship.
Perfect For
Anonymous Delivery
One of few services offering completely anonymous flower delivery – perfect for secret admirers and surprises.
Support Local
Each order supports a local, independent flower shop – great choice for those wanting to contribute locally.
Low Delivery Fee
At just 95 SEK delivery fee, it's the most economical option for regular orderers.
Custom Orders
Local florists can often accommodate specific requests – perfect for unique arrangements that chains don't offer.
Testing Results at a Glance
Florister i Sverige – Local Florists, Personal Service
Florister i Sverige is a network of over 500 independent flower shops across the country. Unlike large chains like Euroflorist and Interflora, each florist in the network is independent – they own their own shop and create each bouquet with personal care. The service launched in 2010 with the goal of giving local florists a digital platform to reach more customers.
The concept is simple: when you order via Florister i Sverige, your order is directed to a local florist near the recipient who creates and delivers the bouquet personally. This means you get genuine local craftsmanship instead of a standardized chain offering.
The Personal Touch
What truly distinguishes Florister i Sverige is the personal service. Local florists often have a personal connection to their area and can adapt arrangements to local traditions and preferences. Custom orders with specific flowers, colors, and styles are handled flexibly – something large chains rarely offer.
Pricing and Delivery
Bouquets cost between 295 and 799 SEK with a delivery fee of just 95 SEK – the lowest among all major flower services in Sweden. Delivery is within 24 hours and the anonymous delivery option is unique to the service. Payment is via card, Swish, or invoice.
Limitations
The lack of express delivery and advanced tracking are the biggest drawbacks. Uneven quality between different florists can also be a factor, although most reviews are positive. The website is functional but not as sleek as competitors'.
Final Rating
Florister i Sverige receives 4.1 out of 5 – a good rating reflecting the unique position with personal service and low delivery costs. It's the best choice for those who appreciate local craftsmanship, want to support independent florists, or need anonymous delivery.
Florister i Sverige: Pros & Cons
✅ Pros
- Sweden's lowest delivery fee: Just 95 SEK for delivery – the lowest among all major flower services in Sweden.
- Genuine local craftsmanship: Each bouquet is created by independent local florists with a personal touch and local knowledge.
- Anonymous delivery available: One of few services offering completely anonymous delivery – perfect for secret admirers.
- 500+ independent florists: Wide network of independent flower shops providing personal service and unique arrangements.
- No middlemen: Orders go directly to the local florist without corporate intermediaries – more money goes to the flowers.
- Personal custom orders: Local florists can often accommodate specific requests that large chains don't handle.
- Supports local businesses: Each order supports a local, independent flower shop instead of a large chain.
❌ Cons
- No express delivery: Lacks express options – delivery within 24 hours, not within hours like Interflora.
- Variable digital experience: The website is functional but not as polished as Euroflorist's or Mazzo's.
- Uneven quality: Since florists are independent, quality can vary more than with large chains.
- Limited tracking: Lacks advanced delivery tracking – you get confirmation but can't follow the delivery in real-time.
- Fewer add-ons: Selection of accessories like chocolate and gifts is limited compared to Eflorist and Interflora.
How Florister i Sverige Compares
vs. Euroflorist (Flower Delivery)
Compared to Euroflorist (149-699 kr)
vs. Interflora (Flower Delivery)
Compared to Interflora (199-999 kr)
Our Verdict: When to Choose Florister i Sverige
Who is it for?
Personal service, local florists, budget-friendly delivery