At a Glance
Best For
Premium occasions, express delivery, international sending
Price Range
199-999 kr
Delivery
Express (2 hours), Same-day, Scheduled delivery
Rating
4.5/5 – Very Good
Interflora Overview: Sweden's oldest flower delivery service with premium quality and the iconic Blommogram since 1923.
Interflora has been delivering flowers in Sweden since 1923 and is the country's oldest and most established flower delivery brand. With 600+ florists in Sweden and 56,000 worldwide, the brand stands for premium quality, the classic Blommogram, and industry-leading 2-hour express delivery.
Pricing sits in the premium segment with bouquets from 199 to 999 SEK and a 169 SEK delivery fee. For important occasions where quality and speed matter most, Interflora is the safest choice on the market.
Perfect For
Romantic Occasions
The best choice for love declarations and romantic gestures. Premium bouquets and 2-hour express make it perfect for Valentine's Day and anniversaries.
Last Minute
With 2-hour express delivery in major cities, Interflora is the only real option when you absolutely need fast delivery.
Formal Occasions
Premium quality and the strong brand make Interflora the first choice for formal occasions like business gifts and condolences.
Blommogram
Unique, personally crafted bouquets by local florists – perfect for those who want something more special than a standard bouquet.
Testing Results at a Glance
Interflora – Sweden's Oldest and Most Trusted Flower Delivery
Interflora has a history in Sweden dating back to 1923, making it the country's oldest and most established flower delivery service. During these 100+ years, the brand has built a trust that few competitors can match. The classic Blommogram has become synonymous with flower delivery in Sweden and remains one of the most appreciated services in the industry.
With over 600 florists in Sweden and 56,000 worldwide, Interflora offers impressive reach. The company has consistently positioned itself in the premium segment, focusing on quality and service rather than competing on price. This is reflected in their pricing, selection, and above all in the iconic express delivery.
The Blommogram – A Unique Service
Interflora's signature offering is the Blommogram, a service that has existed since the beginning. Unlike standard bouquets where you choose a specific arrangement, the Blommogram lets a local florist create a unique bouquet based on your choice of style, color, and budget. The result is a personal, handcrafted arrangement that surpasses mass-produced bouquets in both quality and feeling.
The Blommogram costs from 399 SEK and includes the local florist's creative freedom to use the best available flowers. It's a popular choice for special occasions where you want to surprise with something genuinely unique.
Express Delivery – The Industry's Fastest
Interflora's 2-hour express delivery is industry-leading and available in Stockholm, Gothenburg, and Malmö. The service costs from 249 SEK on top of the bouquet price but is invaluable when you need fast delivery – for example, if you've forgotten a birthday or anniversary. Standard same-day delivery requires ordering before 14:00 on weekdays, giving more time than most competitors.
Quality and Selection
Interflora's range extends from 199 to 999 SEK with a focus on premium quality. The bouquets are thoughtfully designed with professional florists who prioritize balance, harmony, and longevity. Beyond bouquets, Interflora offers Sweden's widest selection of add-ons – chocolate, champagne, teddy bears, balloons, and more – making it easy to create a complete gift.
Potted plants, orchids, and dried flowers are also in the selection, along with special arrangements for weddings, funerals, and corporate events. The selection expands during holidays with themed collections.
Pricing and Value Assessment
Interflora is not the cheapest option – and they make no attempt to hide it. Bouquets start from 199 SEK (compared to Euroflorist's 149 SEK) and delivery costs 169 SEK, the highest among major players. But the premium quality, strong brand, and unique Blommogram service justify the price difference for those seeking something beyond the ordinary.
Final Rating
Interflora receives 4.5 out of 5 in our test. It's the obvious choice for premium occasions, express delivery, and the classic Blommogram. The higher prices and limited express coverage keep it just below Euroflorist in the overall rating, but for quality-conscious buyers there's no better option in Sweden.
Interflora: Pros & Cons
✅ Pros
- Industry's fastest delivery: Express delivery within 2 hours in Stockholm, Gothenburg, and Malmö – the absolute fastest option in the industry.
- Sweden's oldest brand: Since 1923, Interflora has built a trust that no other flower service in Sweden can match – over 100 years of experience.
- The iconic Blommogram: Interflora's signature service where a local florist personally creates and delivers a unique bouquet – genuine craftsmanship.
- Consistent premium quality: Carefully curated bouquets with a focus on quality flowers and professional design in every arrangement.
- Swish and Klarna payment: Support for Swish, cards, Klarna installments, and invoice – maximum flexibility at checkout.
- Broad international reach: Delivery to 150+ countries through the world's largest florist network with 56,000 florists globally.
- Best selection of add-ons: Complement your bouquet with chocolate, champagne, teddy bears, balloons, and personal cards.
- 600+ florists in Sweden: Second-largest network in Sweden with professional florists spread across the entire country.
❌ Cons
- Higher prices: Premium positioning means bouquets start from 199 SEK – more expensive than Euroflorist and Blomsterlandet.
- Most expensive delivery: 169 SEK delivery fee is the highest among major flower services – express delivery costs even more.
- Express delivery limited: 2-hour delivery only available in Stockholm, Gothenburg, and Malmö – rest of Sweden gets same-day only.
- Dated website design: The website feels dated compared to more modern competitors like Blombruket and Mazzo.
- Limited Saturday delivery: Saturdays require ordering before 09:00 and the bouquet selection is more limited than weekdays.
How Interflora Compares
vs. Euroflorist (Flower Delivery)
Compared to Euroflorist (149-699 kr)
vs. Blombruket (Flower Delivery)
Compared to Blombruket (249-699 kr)
Our Verdict: When to Choose Interflora
Who is it for?
Premium occasions, express delivery, international sending