Sweden's Most Trusted Flower Delivery Comparison

Skicka Blommor Direkt was founded with a simple goal: to help Swedes find the perfect flower delivery service. We have personally tested and ordered flowers from all major Swedish flower delivery services – from Euroflorist and Interflora to local specialists like Mazzo and Blombruket – to give you honest, independent recommendations.

Choosing the right flower delivery can be overwhelming. With varying prices, delivery options, and quality levels, it's hard to know who truly delivers the best. That's why we created this comprehensive comparison that examines everything from bouquet quality and delivery reliability to customer service and value for money – so you can make the best decision for every occasion.

Top Swedish Flower Delivery Services - Expert Comparison 2026

Service Price Range Delivery Options Key Features Our Rating Visit Service
Mazzo flower arrangement

Mazzo

Highest Customer Rating
299-899 kr Hemleverans
Kontorsleverans
4.5/5 Trustpilot
Premiumkvalitet
⭐⭐⭐⭐⭐ 4.5/5
Interflora flower arrangement

Interflora

Premium Choice
199-999 kr Express 2h
Samma dag
600+ florister
2h express
⭐⭐⭐⭐⭐ 4.5/5
Blombruket flower arrangement

Blombruket

Most Innovative
249-699 kr Hemleverans
Prenumeration
Prenumerationsmodell
Torkade blommor
⭐⭐⭐⭐⭐ 4.4/5
FloraQueen flower arrangement

FloraQueen

Best International
700-1900 kr Same Day
Standard
Delivery to 100+ countries
Since 2004
⭐⭐⭐⭐⭐ 4.2/5
Florister i Sverige flower arrangement

Florister i Sverige

Lowest Delivery Fee
295-799 kr Floristleverans
Anonym leverans
500+ lokala florister
Lägst leveransavgift (95 kr)
⭐⭐⭐⭐⭐ 4.1/5
Blomsterlandet flower arrangement

Blomsterlandet

Best Budget
99-499 kr Butikshämtning
Hemleverans
Lägsta priserna
Fysiska butiker
⭐⭐⭐⭐⭐ 3.9/5

Mazzo

Highest Customer Rating
⭐⭐⭐⭐⭐ 4.5/5
Price Range: 299-899 kr
Delivery:
  • Hemleverans
  • Kontorsleverans
Key Features:
  • 4.5/5 Trustpilot
  • Premiumkvalitet
  • Personlig service

Interflora

Premium Choice
⭐⭐⭐⭐⭐ 4.5/5
Price Range: 199-999 kr
Delivery:
  • Express 2h
  • Samma dag
  • Planerad
Key Features:
  • 600+ florister
  • 2h express
  • Blommogram sedan 1923

Blombruket

Most Innovative
⭐⭐⭐⭐⭐ 4.4/5
Price Range: 249-699 kr
Delivery:
  • Hemleverans
  • Prenumeration
Key Features:
  • Prenumerationsmodell
  • Torkade blommor
  • Bröllopsblommor

FloraQueen

Best International
⭐⭐⭐⭐⭐ 4.2/5
Price Range: 700-1900 kr
Delivery:
  • Same Day
  • Standard
  • Scheduled
Key Features:
  • Delivery to 100+ countries
  • Since 2004
  • European distribution centers

Florister i Sverige

Lowest Delivery Fee
⭐⭐⭐⭐⭐ 4.1/5
Price Range: 295-799 kr
Delivery:
  • Floristleverans
  • Anonym leverans
Key Features:
  • 500+ lokala florister
  • Lägst leveransavgift (95 kr)
  • Anonym leverans

Blomsterlandet

Best Budget
⭐⭐⭐⭐⭐ 3.9/5
Price Range: 99-499 kr
Delivery:
  • Butikshämtning
  • Hemleverans
Key Features:
  • Lägsta priserna
  • Fysiska butiker
  • Stort utbud krukväxter

Our Rigorous Testing Methodology

Flower bouquets delivered in a box — a real order

Real Order Testing

We order anonymously from each service and pay full price. We test website, payment, delivery, and quality as a regular customer.

Florist inspecting and arranging fresh roses — quality assessment

Quality Assessment

We photograph and evaluate each bouquet – freshness, arrangement, color vibrancy, and how well it matches the website images. We also measure longevity.

Multiple bouquets lined up on a table for comparison — service evaluation

Service Evaluation

We test customer service, delivery reliability, complaint handling, and overall experience. Each service is rated on six weighted criteria.

Quick Selection Guide – Find Your Perfect Service

Not sure which service is right for you? Use our expert recommendations based on your specific needs and budget.

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Best for Budget-Conscious

Blomsterlandet offers bouquets from 99 SEK and Euroflorist includes free chocolate. Perfect for great-value gifts without compromising quality.

Best for Premium Quality

Mazzo (4.5/5 Trustpilot) and Interflora deliver the most exclusive arrangements. Ideal for special occasions like weddings and anniversaries.

Best for Fast Delivery

Interflora offers express delivery within 2 hours. Euroflorist delivers same-day when ordered before 12:30. Perfect for last-minute occasions.

🔄

Best for Subscriptions

Blombruket specializes in flower subscriptions with weekly or monthly delivery of the season's most beautiful flowers straight to your door.

🏠

Best for Local Service

Florister i Sverige connects 500+ independent florists with personal service and Sweden's lowest delivery fee at just 95 SEK.

🎯

Best for Specific Occasions

Every occasion calls for the right flowers. Browse our occasion guides for expert recommendations – from birthdays to funerals.

Latest Service Updates & Seasonal Recommendations

Stay updated with our latest test results, seasonal recommendations, and news from the Swedish flower delivery industry.

🌷

Best Spring Bouquets 2026

Tulips, daffodils, and ranunculus are in season. Euroflorist and Interflora have both launched new spring collections with great-value options.

🌿

Mazzo Raises the Bar

Mazzo has expanded their selection with organically grown flowers from local Swedish growers. Prices start from 349 SEK.

👩

Mother's Day Guide Published

Our complete Mother's Day flower guide for 2026 is now live. Order by May 25 for guaranteed delivery.

Stay updated by visiting our comparison pages regularly. We update our reviews quarterly based on new test orders.

Why Trust Skicka Blommor Direkt?

Independent Testing

We order and pay for flowers ourselves. No free samples, no sponsored reviews. Our ratings are based solely on our own experience as regular customers – meaning you get the same quality we evaluate.

Transparent Disclosure

We are open about how we earn money (affiliate links) and how it affects our content (not at all). Our partnerships never influence ratings or placement. Read our full affiliate disclosure for details.